The Human Side of Selling

Robert E. Moore

Robert E. Moore has served some of the leading organizations in various industries, companies such as Armco Steel Corporation, Burgess Battery Company, General Baking Company, National Cash Register Company, and Schenley Distillers. He is Merchandising Director of C. Wendel Muench & Company, was formerly Vice President of Ross Roy Fogarty, Inc., Account Executive of N. W. Ayer & Son, and Sales Promotion Manager of National Distillers Products Corporation. He says he is familiar with the selling mistakes he describes because he has made most of them himself. From his own experience with many of the country's star salesmen, he tells in this book how to use
their "selling formula" to move to the top in the selling profession.

Selling

1951

Harper & Brothers

English